Local mother Taeghan Madden has started a brand-new maternal clothing line for mothers after practical, comfortable and trendy clothing, without the big price-tag.
Taeghan Madden came up with the idea after she gave birth to her first son, Rowdy, who was born 6 weeks premature in 2020
She realised a lot of the breastfeeding clothing available was not attractive or affordable, and decided to do something about it.
“I really knew that I wanted to do something that I would wear … something that I felt comfortable in,” she said
“Breastfeeding is really important to me, but I also didn’t want to have to dress in breastfeeding clothes every single day.”
Taeghan said the final straw for starting her own brand was when she had to feed her son while wearing a hoodie, which was very uncomfortable.
She discovered that online maternal clothing was unreasonably expensive, and the added cost of shipping from overseas would have brought most items to over $100 each.
Taeghan, who also works at Harvey’s Towing in admin, account management and social media marketing, wanted to make sure Mad House Mums’ clothing was affordable and long-lasting.
“I also didn’t want to be a part of the fast-fashion industry.
“I basically created something that is really good quality – I use 100 percent cotton in all my products so far – it’s breathable, comfortable, and affordable.
Taeghan enlisted the help of her younger sister, Bridie Gray, to assist her with kickstarting the business.
“She’s pregnant at the moment … she’s quite literally living in my products for me,” Taeghan said.
‘She’s my model, my trial-and-error test dummy, and my supporter. She’s always right there for me.”
The initial launch of the Mad House Mums website will include four designs – a basic charcoal tee, a black sweater, a bleach black tie-dye sweater, and a grey vintage eagle tee.
Clothing sizes would range from small to 3xl to cater for women of all shapes and sizes.
All designs have discreet “invisible zippers” which look like seams on the sides to allow easy access for breastfeeding.
“You’re able to breastfeed in public, and not look like you’re a breastfeeding mum,” Taeghan said.
Neutral coloured black, nude, and white breastfeeding pads that came with wet bags would also be available.
The Mad House Mums clothing website is set to launch at 10am on Tuesday 21 September, with items available for pre-order on https://www.madhousemums.com.au/